Why Be Normal?
“New normal?” I find this label highly subjective. Why? Because after the last five or six months we’ve had — does anyone really know what “normal” is now?
In February, it was official. The economy was in a recession. Then COVID-19 happened. A pandemic! Even now it feels strange to type this — how are we even here right now?
As for me, I’m on the lookout for locusts or water that turns to blood to round out what feels like plagues that have hit our world this year.
But here we are at Group 1826 — a business just like yours — starting over. Starting fresh. I know lots of businesses that were unable to weather the storm that has been 2020. These were good people whose businesses were, unfortunately, caught in the flood and swept away.
I also know lots of businesses who crept through these uncertain times and are now positioned to prosper, to grow, and to succeed in this new normal of curbside delivery and remote workforces. We salute you and are ready to partner with you.
The slowdown has given rise to some housekeeping. One of those items was to refresh our website, dedicating ourselves to a responsible social media presence — to hopefully provide useful guidance for those continuing to navigate the rough waters. We want to be a beacon and a resource in our ecosystem.
With this in mind, welcome to our newly-refreshed website. Check it out and feel free to give us feedback. We hope this site helps tell our story — about what makes Group 1826 special.
Spoiler alert: It’s a combination of people, skills, and passion that separates us from others. We want to build relationships, earn your business, and make a difference in your lives.
Each new day brings varied challenges, opportunities, wins, and losses. It’s an ever-evolving playing field — our new normal. But we keep coming back. Just like our economy will.
Let’s get to work!
Best,
Jeffrey Berthelsen